Unit 29 - Focus group evaluation

Why do people do focus groups and why are they good?

Focus groups are used more often because of the close proximity of them between people. There are usually 4-5 people in a group which allows people to talk about a specific subject and not over talk one another as everybody gets a chance to say their opinion. It also allows us to see peoples reactions in a way in which would not be as affect when using other methods such as, observation, one-to-one interviewing etc because it allows these attitudes, feelings and beliefs to come out more in the group. When doing my own focus group I found it out to be beneficial for our group because it wasn't too crowded nor was there not much people it just right and everybody we invited was able to state their opinions and give us reasons as it lets us know what they thought of our video and people were able to give their opinions and help us improve our music video. 



Focus group evaluation

Today we done our focus group with four groups of students from our school to interview what they thought of the genre and our music video. When we first were gathering our peers we wanted to have a diversity of people and see what they would think. by giving us their opinions so we can improve our video. This is because even though our music video is rap genre we still want our video to apply to a variety of people from different backgrounds because of the way we decided to make our music relating it to various backgrounds and religions. During our interview we started off by letting our chosen people hear 30 seconds of the songs we decided and then told them what we planned to do with our music video. They had the questions in front of them and we asked each of them these questions wanting to know what they thought. Majority all of them liked the idea we had come up with and said they would recommended the song to their friends and not their family which we agreed with as the song mostly targets young people. This helped us to see what we needed to improve on and what people already liked. We had suggestions that we will take into consideration. At the end when everything was over I believe the focus group was a success and worked out very well as we got a lot of feedback to help us. 




Here is a pie chart of what genre music majority of young people in our school listen too and which gender does the most. From looking at the pic chart below I believe that me and my group has made a good choice by rap for our music video, as it may not be the biggest one our peers listen too but it is the second biggest which will still get a lot of attention from others. Also the biggest gender is male but I believe we can still get both viewers to watch our music video as we want our video to target both male and female and not focus on one.